To launch the new Goodyear Wrangler UltraTerrain AT™ Tires at Discount Tire, Goodyear partnered with NASCAR™ driver Ryan Blaney to put them to the test.
We conceptualized and shot this social campaign from two perspectives: Discount Tire’s and Ryan Blaney’s.
From Discount Tire’s channel, we wanted it to feel like a docu-style shoot.
Watch @ryanblaney10 go from the track to the trail on the new @goodyear Wrangler UltraTerrainAT tires. Follow along to see where he's going.
@RyanBlaney10 put his stamp of approval on the @Goodyear Wrangler UltraTerrain AT™ tires' deep mud traction.
The all-new @RyanBlaney10 approved @Goodyear Wrangler UltraTerrain AT™ tires. In stores now. Exclusively at Discount Tire.
From Ryan’s channel, we wanted it to feel like a first-hand account of the new tires
@discount_tire asked me to put their new @Goodyear Wrangler UltraTerrain AT™ tires to the test. Follow me off-track and see what these bad boys can do.
After a long day of off-roading, nothing beats a quiet ride home. Thanks @discount_tire and @Goodyear for the Wrangler UltraTerrain AT™ tire test drive.
Deep tread traction means I can splash through the mud as much as I want to with @Goodyear Wrangler UltraTerrain AT™ tires.