Hope Lee
a social media and video copywriter obsessed with making brands sound bold, relatable, and worth listening to.
Sephora Social
As a senior social copywriter, I’ve concepted hundreds of videos and photo content across multiple channels, helping bring our team’s creative vision to life.
From shot‑on‑iPhone social shoots to fully budgeted productions, I’ve guided work through every stage—from concepting and production to post‑production editing.
Nintendo re‑launched a classic and beloved title: The Legend of Zelda: Skyward Sword, now updated with high‑definition graphics.
With a fanbase as loyal as this one, we knew we had to lean deeply into nostalgia. We combed through the internet and Reddit threads to identify the scenes that resonated most with fans, then layered in a series of deep‑cut Easter eggs throughout.
Nintendo
GE Appliances
(Not‑so) fun fact: Most front‑load washer doors collect bacteria, causing a foul odor within months of first use. We dubbed that scent “Front Loader Odor.”
GE Appliances engineered the first front‑load washer with an antimicrobial gasket to eliminate “Front Loader Odor,” so you can finally shut the door on that bad washer smell.
GE Appliances
GE’s new largest‑capacity washer will definitely come in handy—no matter what you’re expecting.
As the sole copywriter on this project, I guided the work from initial concepting all the way through production.
Kim Crawford Wines
No matter where you are or what you’re doing, adding Kim Crawford into the mix lets you Make It Amazing.