Carhartt is a tough jacket for hardworking people. Other jackets can't say the same.
Chicago Portfolio School
Replace drawstring with 550 parachute cord.
Replace zipper tabs with flint fire starter.
Addition of "Work Harder" tag to jacket logo.
AD: Alexandra Courtney
You look way smarter when you use a Bodum French press.
Bodum's Intelligence-On-The-Go kits will be included with the purchase of a French press. A faux novel carries around coffee essentials so you look, well, smarter.
Bodum would create Choose Smarter, a Facebook tool that gives users alternate words to use when theirs just aren't enough.
AD: Ellen Kingsbury